Overview
activeNewham are the leisure trust for the London Borough of Newham, managing the leisure centres, parks, sports facilities and volunteering programmes.
To run as their key awareness and lead generation campaign for the year, the goal was to promote their wide range of facilities and activities, as well as the benefits that they provide to the local community.
The result was a multi-channel campaign, using a video as the campaign lead, to bring to life the core values of the organisation and reinforcing the benefits to the wider community.
