Overview
British Weight Lifting (BWL) is the National Governing Body for Olympic Weight Lifting and Paralympic Powerlifting in Great Britain.
In light of the fitness industry’s acceleration in recent years, BWL needed to speak to new audiences, targeting not only competitive weight lifters but both junior and senior demographics who have little to no experience with regards to safe and proper weight lifting techniques.
The result was a full rebrand, stationary and supporting creative with ongoing digital campaign planning – all of which reflect the brand’s rejuvenated core values and future aspirations.
